For those of you with little information about Wal-Mart, like I was several minutes ago, Wal-Mart is big. Now you have it, now you know as much as I do.
Anyway, I didn’t know details regarding the company, just some ecological facts and Wal-Mart’s effort in the green field. But, according to Zoominfo, Wal-Mart Stores, Inc is the company behind Wal-Mart discount stores. The company has around 1.9 mil employees and big revenues each year.

My topic regarding Wal-Mart, is the logo which was changed on July 1st. The change is radical and there is no resemblance to the previous logo. So, my question is why would you change a logo that has been there for over 17 years? This question pops into my mind because from my point of view the old logo was … better.

OLD LOGO - It had a clean, strong font and a pleasant dark blue color. And also combined with the old slogan and the star graphic element, it had the American identity on it.

NEW LOGO - The new font is clearly not as powerful as the old one, but more elegant. It is helped by the lighter blue color and the new slogan, and together they form an elegant stable block. But I don’t know what the new yellow symbol means.

I think that the decision of changing the logo was due to a global expanding plan, cause otherwise I don’t know why they’ve made the redesign. Anyway, if you know additional information, and have other thoughts about this, please share your ideas.

As a conclusion, even if changes are needed from time to time, like in football (soccer), you never change the winning formation.

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You may remember the initiative for a better Internet experience. Couple a months ago, major companies adopted the idea and became part of the so called Data Portability. The main idea was combining open source technologies into a cleaner and user oriented web or something like that.

Well the idea is good, but the approach is kinda bad. Instead of transforming the idea into a PR movement - they could have started an open suggestion session. What do I mean by PR movement? In order to gain more credibility big companies adopted the idea only by name.

Also the concept is pretty strange: gather open source technologies under Creative Commons with Attribution license. How does this work ? Basically, you receive credit for the work of others. Don’t get me wrong, I like the thing but I do not like the approach.

The only thing half-done right was the logo. They organized a contest with relative good prizes for the logo. This was necessary because the initial logo was to close to Red Hat’s Fedora logo. So, they made the contest, they picked the logo (a bad one) and guess what … new issues. What issues?
Well, it seems that France has some IT companies as well and guess what - the winner’s logo and the French logo were similar in shape.

Here you can check the both versions and decide for yourself:

You can also read the last info about the logo issue on Techcrunch

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